Pivoting Toward Better Tenants

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dreamstime_xxl_35612483As property management experts, we frequently advise our East Point homeowners about the importance of attracting high-quality tenants to rent to. It is our belief that attracting better tenants is crucial to see the largest profit margins for our clients, maintain their property and help them enjoy less turnover. Often times our clients fear attracting a higher quality tenant will mean large investments on their part, renovations, or expensive marketing plans. In reality, there are a number of things that our skilled property management company can do to help keep your East Point rental consistently filled with better tenants.

Small, Motivating Details

Often times when a prospective tenant visits a property they have already qualified the property in a number of ways, such as location, price, neighborhood, etc. These things are all well outside of the control of property managers, leaving us with only the property itself and marketing tactics to attract higher quality tenants, right?

Well, yes and no.

In reality, we employ a number of tactics used to amplify the experience prospective tenants will find when they tour your unit, any and all of which have proven successful in quickly renting to qualified, responsible renters. While our solutions feature customized solutions, some widely applicable tactics we utilize are as listed below.

  • We come prepared. We arrive early to showings, ensure the unit is “aired out,” smells and feels as great as possible, and is ready to show. Seems obvious, but many property managers do not think to do this or understand the negative psychological impact that a dark, locked, and vacant looking unit can have on potential renters.
  • We sweat the details. Whether it’s the caulking around the bathtub, stains on the counter, or even the smell in the unit, we strive to maximize your unit’s strengths, and minimize its weaknesses. This applies especially to the kitchen and bathrooms, which are often key in appealing to better renters.
  • We look for opportunities. Sometimes making your unit rent quickly to better renters is as simple as replacing the numbers that show the building’s address from the street, lubricating a squeaking hinge, or replacing a burnt-out porch light bulb. Sometimes solutions are larger, like installing a tile backsplash to attract higher-end renters, but often opportunities require only a careful eye and minimal materials.
  • We know what they look for. With more than  30 years of experience in the industry, we have just come to learn what better renters look for and look like. This experience is the best trick we have at our disposal and is worth far more than anything when it comes to getting the best possible applicants to sign on the line.

Consider Us

Consider partnering with Easy Property Management for the ongoing management and maintenance of your property. We strive to offer a simple and effective practice for owners and tenants alike, and will work harder than anyone to ensure your investment is an easy one. Don’t wait, get in touch with us today!

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